phyzis

Wednesday, March 30, 2005

Which Type?



i would like to think i am a realistic kind of girl. who likes to have a pleasant life, not totally stress free (coz that wouldnt be realistic would it?) but with a manageable amount of stress in my work life and relationships. the kind who doesnt covet too many things but wouldnt mind indulging in a few things once in awhile. big flashy things do not appeal to me coz it stresses me more to see my cashflow being depleted. and becoz of that some people may think i am a cheapskate. i relish buying inexpensive nice looking things at discount stores or the cheapo stores like 'this fashion'..but of coz i am realistic enough to know that the cheap items do not last. but anyway, fashion items are disposable arent they. then again i do splurge on a few items only if i think they are worth it..and sometimes of coz during my moments of shopping weakness.

i am also the type of girl who can be pretty good at planning and has actually thought about retirement. yeah really. i know i dont have a huge fat pension waiting for me, that my cpf may well be asthmatically thin after deductions for the flat, that i dont have a huge fat inheritance waiting for me either ...but i dont want to work until i am old and my bones creak. but i am the type of girl who thought of such things but have yet act on things i should.

what kind of singaporean am i? and what kind of singaporean are you?

"A new survey by four marketing dons on Singaporean values, aspirations and attitudes has thrown up eight types of Singaporeans.

The groups were identified based on analysis of their lifestyles and consumer behaviour "

taken from ST 'The 8 Types of Singaporean- 26/03/2005"..but I shall only list a few.

"

Family-oriented traditional

WHO: Typically older married women, in their 50s and 60s, with secondary or below education. Predominantly housewives, retirees or blue-collar workers, they earn less than $2,000 a month.If you want to impress these sticklers for tradition, take Hari Raya, Chinese New Year and Deepavali celebrations very seriously. And please, no sex before marriage. Divorce? Unthinkable.

Though firm believers in the power of money to solve most of life's problems, they frown on splurging on the latest plasma TV - or any status symbol for that matter.

Recreation? What for? Besides being voracious consumers of news, current affairs programmes and television movies, they go on the occasional package tour to China, Thailand or Vietnam. And that's enough to keep them happy.


The dreamers

WHO: These are more likely to be single women, in their 20s to mid-30s, earning between $1,000 and $3,000 a month and living with their parents.

They are 'dreamers' simply because their colossal aspirations are out of sync with reality. They are also supremely status-conscious, despite their limited means.

They envy others who can afford the latest Gucci wallet or Bvlgari watch they hanker after, even as they reluctantly make do with Guess and G2000 and struggle to meet their car payments.

This group likes to flaunt. Even though they lack the means, it does not stop them.


New Age family-oriented

WHO: These are firm believers in age-old concepts like love and family but not the old ways of doing things. Typically young married women in their late 20s to early 40s, they have at least post-secondary or tertiary education, work as professionals or white-collar workers and draw more than $3,000 a month.

You will not find a woman in this group saving up for the latest Louis Vuitton Cherry Blossom bag. Neither will she toil towards a promotion, as she would rather have more free time to herself than money.

Religion is not a big deal with her. She is not hung up on staying married or averse to getting divorced.

What she subscribes to, however, is tree-hugging, buying green products and helping the less fortunate in the community.


The aspirers

WHO: This group is dominated by well-educated men in their 20s to late 30s,many of whom are professionals or run their own businesses. Most are well-to-do, earning over $60,000 a year.

They tend to be Net-savvy yet traditional. While they own the latest gadgets, from the cleverest PDAs to the tiniest laptops, they also believe in doing things the 'good old fashioned' way.

Grounded and dependable in relationships, they form the cluster with the lowest rate of divorce and register the highest happiness index with their lives here.

Non-narcissists, they live for others rather than themselves. Religion matters to them, and you can expect them to have their pet charities too.

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